Pyure Plex’s extraordinary journey emerges from the visionary world crafted by Ron Arad, where art and functionality intertwine in a mesmerizing dance.
The boundaries of what constitutes installation art have been blurred since its very inception as an artistic genre. Though installation art varies widely it can best be thought of as an umbrella term for three-dimensional works that aim to transform the audience’s perception within a space.
Pyure Plex installation artworks show the fragmentation of defined spaces with light and air seeping into the gaps through architectural pathways, invoking a hypnotic response and creating ethereal paintings by refracting light.
The artworks provide documentation of the events light creates as well as acting for and part of the work itself, so the shadows cast are strong and very distinct, with blacker blacks and whiter whites and all visible spectrums contained by the designers need for symmetry and order, which prevails.
Pyure Plex are designed to be exhibited as wall installations.